welcome

Triple Filtered

We're the only naming agency started by a senior copywriter and an intellectual property attorney. We’ve worked with major brands to understand their minutia and evoke a feeling.

Our name comes from the unique three stage process we use to craft your name. We start with wildly creative names, make sure they fit your business goals, and eliminate hidden risks so you can focus on growing your brand.

If it fits in a glass, it fits our expertise. Beer or wine, soda or sake, we find the right names for beverage brands. Ready to triple filter your brand?

first stage

Creative Filter

We do a deep dive based on what we learn about you. Our process uncovers a wealth of possibilities.

What gets removed: Names that don't match your brand. This might seem obvious, but we've seen enough pitches to respect your wishes.

What remains: Creative names.

second stage

Business Filter

We use our business degree and years of experience working with start-ups to discover your resources and goals. We learn where you are and where'd you'd like to end up.

What gets removed: Approaches that don't mesh with your goals.

What remains: Names that fit your current marketing strategy and future ambitions.

third stage

Risk Filter

We're the only naming agency with an active Trademark attorney as a partner. We have the experience to identify early on whether your perfect name is a lawsuit waiting to happen.

What gets removed: Names that will get you sued and take up free time that should be spent growing your company.

What remains: Names that let you sleep at night.

let's talk

Connect

Let's grab a drink and chat about how we can help you succeed.

Give us three times in the next week, and we'll set up a time.

Our contact info